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Marketing automation (and in general marketing technology, or martech) is still very fluid. We wanted to "measure" just how fluid, so we decided to count and list all the global vendors of marketing automation solutions, in addition to the usual suspects (Adobe, Marketo, Oracle, and Salesforce).

Typically, marketing automation is about orchestrating campaigns including messages (emails, SMSs, and other communication channels), landing pages, forms, call-to-actions, advertisements, and analyzing the results from these activities.

Different Flavors

However, depending on the level of sophistication of the solutions:

  • They can manage more channels, both online and offline, with greater focus on push communications, in real omnichannel fashion (examples of solutions here are Agillic, AccEngage, Braze, dotdigital, drip, and Selligent). According to a recent study by Braze, "campaigns across multiple channels can increase engagement by over 800%."
  • The reporting and customer analytics sophistication level can vary significantly, with some vendors specialising in reporting only, some coming from the CDP area, and other inventing new approaches to customer analytics (e.g., Google Marketing Platform, JahiaVWO). According to this article by the CEO of CrossEngage, "Depending on the functional scope and positioning of the Customer Data Platforms, they can either be seen as complementary to or in competition with Marketing Clouds."
  • There can be some digital asset management capabilities, or even full content management systems (CMS) capabilities (e.g., Distribio, Kentico, HubSpot and MarcomCentral). You can choose, depending on whether you benefit more from an all-in-one vs. best-of-breed solution.
  • The orchestration may be done in a graphic way on a canvas, letting you see a visual representation of your customer journey (e.g., autopilotDelivra, and Pipz Automation);
  • Finally, products focusing on the enterprise segment tend to have more integrations out-of-the-box, and more sophisticated admin options, which allow you to set different roles and levels of permission). While other products focusing on tech-savvy businesses have better integration capabilities (e.g., autopilot and SendGrid).

Latest Tech

Besides these differences in product sophistication, marketing and technology improvements increasingly influence the feature-set of the marketing automation solutions.

There are 108 solutions on the list.  If you are looking for some help to think through how to select a vendor, check out our post 20 Questions to Select Software Vendors and Partners for Your Digital Marketing Program.

 

Here is the list:

Accengage 

Cross-channel engagement

"Optimize User Engagement, Retention & ConversionCommunicate in a targeted, personalized, automated and synchronized way with your mobile app users and web visitors thanks to Push Notifications for Mobile Apps, Websites and Facebook Messenger"




No pricing on the website

No trial available on the website

Act-On

All-in-one marketing solution

"Marketing Automation Software Made Personal. Reach the right buyers and convert more leads with our adaptive marketing platform."




Starting from $900/month

No trial available on the website

Active Conversion

All-in-one marketing solution

"Make Sales & Marketing Work for Energy & Industrial Companies. Marketing and advertising haven’t generated sales results for industrial companies in the past. We’ve used technology to turn that story around."




No pricing on the website

No trial available on the website

ActiveCampaign

Email marketing platform

"Email Marketing. Marketing Automation. Sales CRM. Messaging. All the tools you need to make meaningful connections and grow your business."




Starting from $17/month

Free trial on the website

AdRoll

Ads

"Unlock unprecedented growth with display ads, social, behavioral email, and actionable insights—all in one platform. Marketers from around the world have built both their businesses and careers with the AdRoll Growth Platform."




Starting from free

Free trial on the website

Agillic

Cross-channel engagement

"The Agillic AI driven marketing automation platform is modular, and different combinations of modules provide multiple entry points. Where you start depends on your business, your existing capabilities, and your aspirations for how you want to develop in marketing. Regardless of the starting point, the system will grow with your needs, supporting you as you move towards leveraging the full combined capabilities of marketing automation and AI."




No pricing on the website

No trial available on the website

Alterian

Cross-channel engagement; Personalization; Customer data platform

"Your customers are in control, not you, but that’s ok! Never have fear of missing out on opportunities with them ever again. Use Chameleon™ to create an Adaptive Customer Experience™ that automatically adapts to their unpredictable behavior and naturally improves during every single interaction no matter when and where it occurs."




No pricing on the website

No trial available on the website

amoCRM Digital Pipeline

All-in-one marketing solution

"Digital Pipeline brings you the power to automate your entire sales process. Whether it’s showing leads targeted ads, alerting a rep to call, or even adding data to analytics, amoCRM puts all the dominoes in place. That way, leads are kept engaged and moving through your pipeline automatically. And with the repetitive tasks left to the system, your team can focus on what they do best: selling."




Starting from $15/month

Free trial on the website

Apptimize 

Analytics; Optimization

"Apptimize is the only truly cross platform A/B testing and feature management solution on the market that focuses on delivering the best and consistent experience for each user, no matter which channel they are on."




No pricing on the website

No trial available on the website

Apteco

Cross-channel engagement

"Create, manage and analyse multi-channel, multi-wave, event-driven campaigns from a single interface. The Apteco Marketing Suite™ integrates with your existing email service providers and social media for a truly multi-channel approach, and uses live data resources for immediate engagement."




No pricing on the website

No trial available on the website

Aritic 

All-in-one marketing solution

"Aritic PinPoint defines itself as a full stack marketing automation suite for growing businesses. A powerhouse in itself, this marketing automation tool goes deep into its features. Boost your business with multichannel automation campaigns on Aritic PinPoint, and see your conversion rates double up faster. From tracking anonymous visitors and serving them with personalized ads to convert into leads, to nurturing leads throughout the marketing funnel till they are sales-ready - Aritic PinPoint has each feature minutely carved out.

Standout features include:

  • Multichannel automation campaigns (emails, push notifications, web, mobile, landing pages, and social media)
  • Browser fingerprint tracking to track anonymous visitors
  • Kiosk mode lead nurturing
  • Retargeting campaigns for anonymous visitors and leads
  • Dynamic segmentation
  • Dynamic content on landing pages and push notifications
  • Advanced email automation
  • Improved buyer persona identification
  • Account-based marketing for enterprise
  • Sales enablement features"




Starting from $59/month

Free trial on the website

Autopilot

All-in-one marketing solution; Cross-channel engagement

"Automate the entire customer journey with visual marketing automation software that helps you connect, and stay closer to your customers than ever before."




Starting from $1/month for 500 contacts

Free trial on the website

AWeber

Email marketing platform

"AWeber helps ambitious small businesses and entrepreneurs drive real results with powerful, targeted email automation."




Starting from $19/month

Free trial on the website

Benchmark

Email marketing platform

"Stop Wasting Your Time with Complicated Email Marketing Services. Benchmark Email helps time-strapped marketers quickly and easily nurture customer relationships that lead to business growth."




Starting from $13.99/month

Free trial on the website

Blueshift

Cross-channel engagement; Customer Data Platform; Personalization

"The AI-First Platform for Cross-Channel Marketers. Activate your Customer Data with AI, and Automate Personalized Campaigns"




No pricing on the website

No trial available on the website

Boxever

Customer Data Platform; Personalization

"Boxever is a personalisation platform that uses data and AI to help the world’s biggest brands make every customer interaction smarter. We work with the likes of Emirates, Viva Air Group and Aer Lingus to deliver game-changing customer experience.

We do all this in two ways. Firstly, we bring together data from all the channels, tools and databases across their business to build rich and accurate profiles of their customers. Then we use AI to interpret that data and automate decisions about how to personalise every single customer interaction. It joins-up interactions across every channel based on a customer’s history, what they're doing "in the moment" and what a business wants to achieve - all in real time. From website to email and from SMS to contact centre, Boxever decides the what, why, where and when.

The result? Personal, relevant and valuable experiences for customers that lead to improved engagement, lower acquisition costs and accelerated conversion for the business.

We’ve been helping companies revolutionise how they engage customers since we were founded in 2011. Years on, we’re now recognised by Gartner as a leading player in personalisation and ranked by Forbes alongside Google, Apple and Amazon as one of the most powerful examples of AI in use today."




No pricing on the website

No trial available on the website

Braze

Personalization

"Humans are complicated. Customer engagement shouldn’t be. The Braze platform makes messages feel more like conversations between you and your customers across channels like push, email, in-app, and more."




No pricing on the website

No trial available on the website

BuzzBuilder Pro

Email marketing platform; Lead generation

"A complete outbound lead generation system. The automated sales platform that generates warm leads and referrals using Targeted Email Campaigns, LinkedIn, and timely follow-up calls."




No pricing on the website

No trial available on the website

Campaign Monitor

Email marketing platform

"Make your emails unforgettable. There's a reason why more than 250,000 businesses worldwide trust Campaign Monitor to power their email marketing."




Starting from $9/month

Free trial on the website

Clevertap

Mobile marketingn platform

"The Mobile Marketing Platform That Drives Lasting Engagement. CleverTap brings together real-time user insights, an advanced segmentation engine, and easy-to-use marketing tools in one mobile marketing platform — giving your team the power to create amazing experiences that deepen customer relationships."




No pricing on the website

Free trial on the website

ClickFunnels

All-in-one marketing solution

"ClickFunnels Gives You Everything You Need To Market, Sell, and Deliver Your Products and Services Online!" (Without Having To Hire or Rely On A Tech Team!)"




No pricing on the website

Free trial on the website

CommuniGator

All-in-one marketing solution

"Marketing automation platform for lead generation"




No pricing on the website

No trial available on the website

Constant Contact

Email marketing platform

"Powerful Tools. Marketing Advice. And More. Powerful email marketing made easy. Awe-inspiring templates. Easy-to-use editor. Powerful list-building tools. Expert advice and live support.

Constant Contact delivers everything you need to connect with customers, grow your business, and watch big-time results pour in—in real time. So pop some popcorn. It doesn't get more fun than that."




Starting from $20/month

Free trial on the website

Contact Pigeon

Marketing Automation for Ecommerce

"All behavior and eCommerce data in one platform, powering unique marketing actions and automations to drive business in new ways."




No pricing on the website

Free trial on the website

ConvertKit 

Email marketing platform

"Email marketing software the way it should be. Email marketing made by creators, for creators."




Starting from $29/month

Free trial on the website

CrossEngage

Cross-channel engagement; Customer Data Platform

"Our visual user interface guarantees you will never lose sight of the big picture when staging even the most elaborate campaigns and sending out customized messages to all of your customers – through the right channel at just the right moment."




No pricing on the website

No trial available on the website

Customer.io

Cross-channel engagement

"Everything You Need to Automate Messages. Whether you're looking to send targeted one-to-one messages, broadcast to a group of people, or win back people who have gone inactive, dream up and create campaigns with no code required."




Starting from $150/month

Free trial on the website

Delivra

All-in-one marketing solution

"Sophisticated marketing automation made simple. Get up and running in no time. With Delivra, it’s easy to customize an automation strategy that works for you and convert more leads than ever before."




Starting from $119/month

Free trial on the website

DialogTech

Cross-channel engagement; Personalization

"DialogTech Connects Calls to the Customer Journey Powered by AI, DialogTech attributes calls from your marketing and analyzes the conversations to measure caller intent, lead quality, and conversions. We make it easy for enterprise marketers and agencies to optimize ROI, target callers with the right ads, and deliver dynamic call experiences to win customers."




No pricing on the website

No trial available on the website

Distribion

All-in-one marketing solution; Content management

"The Distribion multi-channel distributed marketing platform automates the entire marketing process and enables corporate marketers and local sales to execute effective campaigns through aligned marketing resources, up-to-date messaging, brand consistency and effective tracking under one dynamic, user-friendly and sales-focused platform. From industry to industry, one goal remains the same: to increase marketing efficiencies and offer leveraged marketing strategies with consistent messages."




No pricing on the website

No trial available on the website

dotdigital Engagement 

Cross-channel engagement

"The customer engagement platform built for powerful omnichannel marketing. Make every journey count. Everything you need to build active, long-lasting customer relationships

  • Nurture customers and drive ROI with best-of-breed ecommerce and CRM integrations
  • Harvest data from customer journeys to enrich every single engagement
  • Deliver truly omnichannel experiences and engage your customers like never before
  • Send the right messages to the right people with intelligent, time-saving automations
  • Future-proof AI capabilities that make your business work faster and smarter
  • Scale and develop your customer engagement program quickly and confidently"

 



Starting from $350/month

Free trial on the website

Drip

Cross-channel engagement; Personalization

"Understand your customers, build real relationships, and sell like a human for humans. You’ll outlearn, outlove, and outsell your competition with the world’s first ECRM.

Connect, engage, and relate to every customer on a personal level with smarter ecommerce marketing automation by Drip. Plus, every plan comes with every feature, so any online store—big or small—can outlove and outsell the other guys."




Starting from $49/month

Free trial on the website

Dynamic Yield

Personalization

"Bring true personalization from vision to reality

Empowering teams with scalable personalization

Whether you’re a marketer, product manager, merchandiser or developer, Dynamic Yield is the platform that will bring your customer experience vision to reality."




No pricing on the website

No trial available on the website

Dynamic Yield

Personalization

"Bring true personalization from vision to reality

Empowering teams with scalable personalization

Whether you’re a marketer, product manager, merchandiser or developer, Dynamic Yield is the platform that will bring your customer experience vision to reality."




No pricing on the website

No trial available on the website

Email on Acid

Email marketing platform

"Tools to make your email life easier.

We’ll guide you through the email testing process. Check your design, fix code problems, run spam tests, and measure results all in one place."




Starting from $44/month

Free trial on the website

Emarsys

Cross-channel engagement; Personalization

"Scale truly personal interactions across channels with the help of AI and embedded industry solutions

For nearly 20 years we have been driving natively built marketing innovation to enable brands to achieve their objectives."




No pricing on the website

No trial available on the website

Emma

Email marketing platform

"Email marketing that works for you.

Emma’s email marketing platform gives you all the tools you need to send campaigns that really connect with your subscribers."




Starting from $89/month

Free trial on the website

Engagebay

All-in-one marketing solution

"The platform to grow your business

Start growing your business today at no cost and upgrade to the best suited plan as you scale"




Starting from $0/month

Free trial on the website

eTrigue

All-in-one marketing solution

"Turn-key “Through Channel” & Direct Marketing Automation®

Full service Channel Marketing Automation and Digital Concierge to create and launch inbound and outbound partner campaigns, track prospect interest and generate higher quality leads for partners, even if you have little time or resources."




Starting from $600/month

Free trial on the website

Evergage

Customer Data Platform; Personalization

"Only Evergage's real-time personalization and customer data platform provides technology marketers with The Power of 1.

Use machine learning to understand and interact with each customer and prospect – one at a time, "in the moment" and at scale – and deliver maximally relevant, 1-to-1 experiences and content recommendations across channels."




No pricing on the website

No trial available on the website

Foster Web Marketing

All-in-one marketing solution

Marketing fow law firms

"Marketing Your Way. Revealing How To Take Control of Your Marketing & Practice, so That It Works Exactly The Way You Want It To"




No pricing on the website

No trial availableon the website

Freshworks

All-in-one marketing solution

"Freshworks provides customer engagement software to businesses of all sizes, making it easy for customer support, sales and marketing professionals to communicate more effectively with custom- ers and deliver moments of wow.

Freshworks offers a full suite of SaaS (Software as a Service) products that create compelling customer experiences and lets businesses share a 360 degree view of relevant customer information internally."




Starting from $0/month

Free trial on the website

Gamooga

Cross-channel engagement; Customer Data Platform

"Omni-channel customer engagement platform backed by a powerful predictive analytics engine
1:1 Personalization, Marketing Automation, Big Data Analytics - in a Powerful Pack"




No pricing on the website

No trial available on the website

Genoo

All-in-one marketing solution

"Marketing automation software that does what you need done: email, forms, landing pages, nurturing, scoring, surveys, and more – with the #1 inbox deliverability in the business – getting more of your emails to the people you want to see them."




No pricing on the website

No trial available on the website

GetResponse

All-in-one marketing solution

"All-in-one Online Marketing Platform to Grow Your Business

  • Email Marketing - Send emails that get delivered just when your contacts are most likely to engage
  • Marketing Automation - Automate the customer journey based on their data and behavior
  • Landing Pages - Build, publish, and host beautiful, high‑converting landing pages
  • Webinars - Increase conversion rates with a complete webinar marketing solution."




Starting from $15/month

Free trial on the website

Google Marketing Platform

Analytics; Optimization

"A unified advertising and analytics platform for smarter marketing and better results."




Starting from $0/month

Free trial on the website

GreenRope

All-in-one marketing solution

"GreenRope is your one-stop shop to help you with sales, marketing, and operations. GreenRope includes advanced marketing automation capabilities, sales force automation, and a tool box of features to help manage and operate your business. GreenRope is a company built around providing exceptional value to our customers. In the past 14 years, we have evolved from being one of the first email marketing service providers to being the only Complete CRM on the market. Combining sales, marketing, and operations in to a single platform, GreenRope inspires collaboration with your clients, vendors, and employees and we live this collaborative culture, listening to people like you to build what YOU want to run your business. GreenRope's Complete CRM helps business owners, sales managers and marketers bridge the gap between departments and make data accessible throughout, so your business runs smoothly and effectively with all the information a team needs to better target and serve their leads and customers."




Starting from $149/month

Free trial on the website

HubSpot

All-in-one marketing solution; Content management

"Focus on generating leads, increasing revenue, and exceeding your customers’ expectations, all with one stack of tools.

Say goodbye to scattered solutions, and unite all your teams around a single suite of software that integrates everyone's tools, data, and processes.

You’ll eliminate wasted time and effort so you can easily increase traffic, convert more leads, win more customers, and turn them into promoters that grow your business."




Starting from $0/month

Free trial on the website

Hushly

Account-based Marketing; B2B

"B2B Marketers’ will Increase Landing Page Conversions and Increase Content Engagement…"




No pricing on the website

No trial available on the website

iContact

Email marketing platform

"Unlimited Sending, Unrivaled Support."




Starting from $32/month

Free trial on the website

Instapage 

Lead generation; Optimization

"Get More From Your Digital Advertising Spend

Own your post-click experience and maximize your conversion rates with Instapage, the most powerful landing page experience platform for marketing teams & agencies."




Starting from $99/month

Free trial on the website

Integrate  

Account-based Marketing

"Integrate's Demand Orchestration Software brings control and scalability to demand marketing.

Whatever your most pressing demand generation and marketing operations challenges, we’ve got a solution that will help you master demand marketing."




No pricing on the website

No trial available on the website

Iterable

Cross-channel engagement

"Customer Engagement for the Modern Marketer
An integrated, cross-channel platform—built for marketers, trusted by engineers, designed with intelligence."




No pricing on the website

No trial available on the website

iZooto 

Marketing automation for e-commerce

"Grow E-Commerce using Web Push Notifications

Web push notifications are the new must have for e-Commerce for user engagement and retargeting.

iZooto makes it simpler."




Starting from $0/month

Free trial on the website

Jahia

Cross-channel engagement; Customer Data Platform; Digital Experience Platform

"What makes our Digital Experience Platform (DXP) different?

Jahia has a strong background in both Portal and Web Content Management (WCM). On top of its native integration capabilities, Jahia's DXP will help you build, deliver and personalize your customer experiences across all your channels faster than with any other solution."




No pricing on the website

No trial available on the website

Jumplead 

All-in-one marketing solution

"Jumplead is all-in-one marketing software designed to help you convert website visitors into new leads for your business and to nurture them into customers.

Everyone knows the importance of tools such as landing pages, embedded website forms and pop ups for capturing leads. Jumplead combines the creation of these tools with an onboard CRM and the ability to follow up and nurture your contacts with email marketing and automated workflows.

By combining these tools into one integrated service, Jumplead provides a complete solution for turning website visitors into customers.

Tracking and managing your leads is an important part of ensuring you make the most of every opportunity, and Jumplead includes the ability to move your leads through sales funnel stages as well as comprehensive leads scoring based upon individual lead activity.

In fact, your leads can be segmented by their interests and activity to ensure you are communicating effectively and staying focused upon their individual needs and preferences.

When communicating with your leads using Jumplead, you can create one-off email broadcasts to segments of your contacts or trigger targeted workflows that react to individual lead activity. Automating your lead generation and sales pipeline."




Starting from $49/month

Free trial on the website

Keap 

All-in-one marketing solution

"The #1 all-in-one CRM & marketing automation platform for small business.

Over 200K small business users trust Infusionsoft by Keap to organize and automate their processes. Put it to work and free up time to grow your business."




Starting from $199/month

Free trial on the website

Kentico

All-in-one marketing solution

"Kentico is the only fully integrated ASP.NET CMS, E-commerce, and Online Marketing platform that allows you to create cutting-edge websites and optimize your digital customers’ experiences fully across multiple channels. Kentico saves you time and resources so you can accomplish more."




On premise license model (not SaaS)

Free trial on the website

Klaviyo

Marketing automation for e-commerce

"Enterprise-level power at entrepreneurial speed. Klaviyo helps growth-focused ecommerce brands drive more sales with super-targeted, highly relevant email, Facebook and Instagram marketing."




Starting from $0/month

Free trial on the website

Lattice Engines

Account-based Marketing; Customer Data Platform

"Enable 1-to-1 Marketing for B2B with AI

Technology is enabling B2B marketers to get closer and closer to the holy grail – 1-to-1 experiences across the entire buyer’s journey. Lattice recognizes that in order to create these personalized 1-to-1 experiences, our customers need a data foundation to better understand their target audiences, and an execution platform to engage those audiences in meaningful ways."




No pricing on the website

No trial available on the website

Lead Liaison

Lead generation

"Lead Liaison provides cloud-based sales and marketing automation solutions that help businesses accelerate revenue by attracting, converting, closing and retaining more prospects. Filling a void in the small pool of automation providers that focus on marketing-centric functionality, Lead Liaison gives equal focus to sales providing sophisticated visitor tracking and sales automation to boost sales effectiveness. Additionally, Lead Liaison is the global leader in event lead management, enabling companies to capture and manage leads from trade shows and events. Lead Liaison blends ease-of-use, a flexible architecture, deep external integration, marketing across social, web, mobile, email and offline channels and powerful functionality into a single platform, called Revenue Generation Software®"




Starting from $250/month

Free trial on the website

Leadboxer

Lead generation; Customer Data Platform

"Discover exactly when leads are ready to buy

Automatically identify website visitors, track their entire journey, and receive email notifications with a list of your best and most qualified leads."




Starting from $99/month

Free trial on the website

Leadpages 

Lead generation; Optimization

"More than a landing page builder.

Confidently grow your business by turning clicks into customers with high-converting landing pages and lead generation campaigns."




Starting from $25/month

Free trial on the website

leadspace 

Lead generation; Customer Data Platform; B2B

"Find, engage and convert your ideal customers through accurate, personalized engagement across all channels – and make demand gen a pleasure."




No pricing on the website

No trial available on the website

LeadSquared

Lead generation; Optimization

"LeadSquared is a marketing automation and sales execution platform that helps businesses increase their closures, manage their pipelines, and attribute their ROI accurately and completely - to people, marketing activities, lead sources, products, and locations.

Built to handle thousands of users, millions of leads and thousands of activities, LeadSquared is being used by enterprises and small & medium business, across a diverse set of industries. Businesses that have found fitment with LeadSquared include education institutes (EdTech businesses, colleges, universities, offline and online training institutes), financial services (Insurance providers, loan providers, Fintech businesses), hospitals and wellness clinics, and hospitality businesses among others.

Reduced lead leakage, automated marketing and sales processes, complete sales tracking, and a CRM platform that guides sales teams about their actions – are some of the benefits that people have realized after using the platform. Used by customers from enterprise, medium and small businesses, LeadSquared can scale down as easily as it can scale up. Powerful marketing and sales analytics help organizations stay on top of their business."




Starting from $150/month

Free trial on the website

Leanplum 

Mobile marketingn platform

"Creating human connections with mobile innovations

Leanplum is a mobile engagement platform that helps forward-looking brands like Grab, Tinder, and Tesco meet the real-time needs of their customers. By transforming data into an understanding of users’ needs and wants, our platform delivers unified experiences that are timely, tested, and relevant — building the customer loyalty that fuels business growth.

We’re advancing mobile engagement to help brands capture hearts and create lasting relationships."




No pricing on the website

No trial available on the website

Listrak 

Cross-channel engagement; Customer Data Platform

"Data. Insights. Action.

Explore your customer data. Extract new insights. Seamlessly drive engagement across any channel to create more personalized, meaningful interactions."




No pricing on the website

No trial available on the website

Litmus

Email marketing platform

"Litmus empowers marketers, designers, and agencies to send better email, faster."




Starting from $99/month

Free trial on the website

Localytics 

Analytics; Optimization

"We give you rich, contextual data about your customers, the intelligence and execution engine to take action on that data, and the marketing channels to engage personally and meaningfully. And, we offer Services to bring it all together and drive your business outcomes."




No pricing on the website

No trial available on the website

MaaxMarket 

Email marketing platform; Lead generation

"MaaxMarket helps you increase sales through automated personal follow-ups via email and social media."




Starting from $49/month

Free trial on the website

MailChimp

Email marketing platform

"Mailchimp helps you find your people and keep them engaged so you can keep growing your business."




Starting from $0/month

Free trial on the website

MailerLite 

Email marketing platform

"Advanced Email Marketing Made Simple

Discover how our ease of use and 24/7 support set us apart. All plans include the latest features to grow your business, like landing pages & automation."




Starting from $0/month

Free trial on the website

MailJet

Email marketing platform

"MailJet is an easy-to-use all-in-one e-mail platform.

With our transactional and marketing e-mail solution, it’s never been easier to get your emails into the inbox! MailJet is Europe’s leading e-mail solution, with over 100,000 customers in 150 countries."




Starting from $0/month

Free trial on the website

Mapp

Cross-channel engagement

"Mapp Cloud brings customer acquisition and customer engagement together in one simple marketing cloud infused with data intelligence."




No pricing on the website

No trial available on the website

MarcomCentral

All-in-one marketing solution; Content management

"We’re the only cloud-based marketing technology that combines digital asset management, dynamic content customization, and sales enablement into one easy-to-use platform."




Starting from $1,500/month

No trial available on the website

mediarithmics

Cross-channel engagement; Customer Data Platform

"The first Open & Integrated platform that allows to cover a full Data Marketing strategy."




No pricing on the website

No trial available on the website

Mintigo

Account-based Marketing

"MintigoAI is the leading Intelligent Customer Engagement Platform that puts the power of AI in your hands."




No pricing on the website

No trial available on the website

Monetate

Personalization

"Personalization for the World's Most Trusted Brands Companies are at varying stages of their approach to personalization and the experts at Monetate get that. We created the most flexible and complete solutions for optimizing and personalizing your customers’ experience - from the simplest use cases to the most complex strategies."




No pricing on the website

No trial available on the website

Movable Ink

Personalization

"The Visual Experience Platform

We live in a visual era, but martech tools haven’t kept up. Engaging today’s consumer with unique, relevant, and compelling visuals requires a new approach.

Movable Ink’s platform goes beyond automating the traditionally complex process of creating visual content. Now, marketers can create unique variations for every consumer – the moment they engage with it – whether in email, web, or display."




No pricing on the website

No trial available on the website

Net-Results

All-in-one marketing solution; B2B

"Net-Results is the 1st choice of people buying marketing automation for the 2nd time. That's because our customer success team is consistently rated #1 in the industry. All our customers get unlimited onboarding, training and support, so they can get the most out of our full marketing automation platform. All of that is backed up by our transparent, all-inclusive pricing. No hidden costs, no add-ons, no surprises.

Net-Results as a platform makes life easier for B2B marketers. It allows them to automate their communications, generate more leads and integrate with other critical business systems. Net-Results features unparalleled flexibility when it comes to segmentation. It allows marketers to apply segments across the platform, instantly making every campaign, alert or scoring rule more relevant. It also connects seamlessly to your favorite CRM systems (Salesforce, Dynamics 365 and SugarCRM), solidifying your link to the sales team.

But what ultimately makes Net-Results different is not the software: it’s the people that work there and their passion for your success as a marketer. We invite you to come have a chat and experience the difference for yourself."




Starting from $800/month

Free trial on the website

Nectarom

Personalization; Customer Data Platform

"Nectarom’s unique saas offering captures meaningful insights and delivers personalized brand experiences across all channels"




No pricing on the website

No trial available on the website

OmniSend

Marketing automation for ecommerce

"Evolve to Omnichannel Marketing Automation. All from One Platform. It’s time to go further than just email marketing. High growth commerce brands use Omnisend to leverage all of their channels from one single platform."




Starting from $0/month

Free trial on the website

Ontraport  

All-in-one marketing solution

"Ontraport provides a comprehensive business and marketing automation platform targeted to the specific needs of entrepreneurs and small businesses."




Starting from $79/month

Free trial on the website

Optimizely

Optimization

"Optimizely is the world’s leading experimentation platform, empowering marketing and product teams to test, learn and deploy winning digital experiences, every time."




No pricing on the website

No trial available on the website

optimove

Cross-channel engagement; Customer Data Platform

"Built for Smart Marketing Teams

Optimove’s Relationship Marketing Hub leverages AI to foster emotionally intelligent relationships that maximize the value of every customer."




No pricing on the website

No trial available on the website

OutboundEngine

All-in-one marketing platform; B2B

"Established in 2012, OutboundEngine is a leading provider of B2B marketing automation software that empowers small business owners with actionable marketing campaigns. Headquartered in Austin, Texas, OutboundEngine’s team of content and email marketing experts, social media gurus and data analysts enable businesses to maintain impeccable online reputations, build stronger relationships, acquire new customers and stay focused on what they do best. "




Starting from $199/month

No trial available on the website

Pipz Automation

All-in-one marketing platform

"Pipz is a customer journey automation platform that uses data and automation processes to create great experiences for customers and their businesses, integrating all tasks in one place.

You are probably familiar with the traditional Marketing Funnel. Well, we go much further: from acquisition to loyalty, marketing, sales and customer success. We do this because we believe that experiences don't stop when leads are converted into clients.

If your only need is a marketing automation platform, we got you covered! If you also need an automated sales solution process, we got that too! If beyond that, you also need an automated customer success solution, we do that as well. Pipz is about customer journey. It's about providing great experiences for our customers and their businesses."




No pricing on the website

No trial available on the website

RD Station

All-in-one marketing platform

"The complete platform for your business to build a real Growth Machine. A marketing suite ideal for startups, scale-ups and all other medium and small businesses in growing markets."




No pricing on the website

No trial available on the website

RedPoint Global

Cross-channel engagement; Customer Data Platform; Personalization

"The RedPoint Customer Engagement Hub™ provides a single point of control over data, decisions and interactions, enabling brands to execute personalized customer journeys in the context and cadence of the customer. The Customer Engagement Hub delivers a unified view of each customer, inline analytics to determine next-best actions, and intelligent orchestration to produce highly relevant brand experiences in real time across all digital and traditional touchpoints."




No pricing on the website

No trial available on the website

Return Path

Email marketing platform

"We Know Email Solutions. Return Path’s solutions offer world-class deliverability, unique applications to optimize email marketing programs, and expert guidance to drive results for increased revenue."




No pricing on the website

No trial available on the website

Right Message 

Personalization

"RightMessage integrates your existing website with your email marketing database. Subscribers coming back to your site will be offered what's best for them individually and not treated like strangers. When someone new shows up, we'll uncover who these anonymous visitors are and what they need from you. Based on who someone is and their past interactions with you, we'll make your website's sales pages and CTAs, along with the emails you send, more relevant & converting better than ever before."




Starting from $15/month

Free trial on the website

SalesFusion

All-in-one marketing solution

"Salesfusion marketing automation software is transforming how mid-sized marketing teams engage audiences and measure success through the buyer journey. Attract more visitors to your site and track their digital journey to learn where they interact and convert on your website. Create professional powerful marketing campaigns with the most intuitive email and landing page builders available. Deliver the best leads to Sales through robust nurture and scoring capabilities. Uncover what tactics are working and which aren’t to help you refine campaigns and improve results. Salesfusion is the all-you-need marketing automation solution built to work for you. Get a personalized demo today!"




Starting from $700/month

No trial available on the website

Selligent 

Cross-channel engagement; B2B

"Selligent Marketing Cloud is a marketing automation platform that enables B2C brands to engage consumers across all critical channels."




No pricing on the website

No trial available on the website

SendGrid

Email marketing platform

"Everything you need in an email marketing service without needing to pay for the things you don't. SendGrid provides a quick and simple solution for your email marketing needs, all within a trusted delivery infrastructure."




Starting from $0/month

Free trial on the website

Sendinblue

Email marketing platform

"All the features you need in a marketing software platform"




Starting from $0/month

Free trial on the website

SendPulse

Email marketing platform

"All delivery channels on one platform. Improve conversion rates by combining services"




Starting from $0/month

Free trial on the website

sessionm

Cross-channel engagement; Customer Data Platform

"Calculate the most impactful customer experience and deliver it across any of your channels in real time with triggered campaigns or at the right time with scheduled ones."




No pricing on the website

No trial available on the website

SharpSpring 

All-in-one marketing solution

"Marketing Automation:Powerful. Affordable. For Everyone.

SharpSpring tracks customers even before you know their name. We connect the dots and tell you where they’ve been. You can then build powerful automation rules to send them dynamic content or targeted emails based on their interests."




Starting from $450/month

No trial available on the website

SimplyCast

All-in-one marketing solution

"Create simple, sophisticated campaigns that drive engagement by appealing to your audience's needs with personalized content.

No coding knowledge required."




No pricing on the website

No trial available on the website

Swrve

Cross-channel engagement; Mobile marketingn platform

"In a world where brands are only as good as their last customer interaction, Swrve enables brands to respond with relevance through our real-time marketing and customer experience platform. Being relevant to people today is much more dynamic than just personalization — it’s about anticipating customer needs, as they occur live, and in the moment. Brands that embrace this shift have seen revenue growth 3x faster and profit growth over 200x faster than the S&P 500. Those that don’t, face increasing risk of being disintermediated and are set to lose $1 trillion in revenue of the next 5 years.

RyanAir, Condé Nast, Mastercard, and Warner Brothers are among the many leading global brands that partner with Swrve to identify, predict, and respond to the needs of each individual customer in real time, delivering hyper-personalized messaging across mobile, web, and OTT. Our platform is capable of capturing, processing and segmenting billions of simultaneous data streams across apps, devices, channels, clouds, and enterprise systems to give today's leading brands the unparalleled ability to deliver relevance at scale, wherever and whenever their customers choose to interact with them. A Gartner Magic Quadrant for Mobile Marketing Platforms leader, Swrve is currently installed in 3.5 billion apps worldwide and processes 14 billion events daily."




No pricing on the website

No trial available on the website

Terminus

Account-based Marketing

"Account-based marketing shouldn’t be complicated.

The new Terminus Account-Based Platform for Marketing and Sales is your end-to-end solution for identifying and prioritizing target accounts, engaging them with a multichannel approach, activating sales for targeted outreach, and reporting on your ABM programs to every level of the business."




No pricing on the website

No trial available on the website

Unbounce

Lead generation; Optimization

"Convert More Leads and Sales From Your Ad Spend

Take your ad budget further and grow your business with Unbounce landing pages, website popups, and sticky bars."




Starting from $79/month

No trial available on the website

Urban Airship

Mobile Marketingn Platform

"We Power Digital Growth. For The World's Leading Brands. Top brands trust Urban Airship to drive more and better engagement & growth."




No pricing on the website

No trial available on the website

VWO

Analytics; Optimization

"VWO is the world’s leading conversion optimization platform that enables businesses to conduct qualitative and quantitative visitor research, build an experimentation roadmap, and run A/B tests to improve their website conversion rates.

Our connected platform with features like Heatmaps, Visitor Recordings, Surveys, and Form Analysis allows you to identify the frustration areas of your website visitors, enabling you to collect the most significant visitor insights.

VWO also allows you to tweak, optimize, and personalize your website and apps with minimal IT help. By clubbing all this with the power of A/B testing, the platform empowers you to make data-driven decisions and expedite growth.

We also have top-rated reviews on sites like G2Crowd, Capterra, and TrustRadius. More than 5,000 brands e-commerce, travel, finance, SaaS, and others—across 90+ countries love the VWO experience. Our customer base includes global brands like Target, Dominos,
PayScale, Ubisoft, and eBay. "




No pricing on the website

Free trial on the website

WebEngage

Personalization

"WebEngage helps you craft contextual and personalized campaigns to engage your users through Push Notifications, In-app Messages, SMS, Web Push, Emails and more!"




Starting from $199/month

Free trial on the website

Wishpond 

Lead generation

"Wishpond is an all-in-one lead generation and marketing automation solution. Featuring a drag-and-drop landing page editor, social contests, popups, and forms, Wishpond has all the tools your website needs to grow an engaged email subscriber base.

Combined with email marketing automation, Wishpond allows marketers and business owners to create segmented lists of subscribers based on interest, location, and activity around the web.

Wishpond also has the option to enlist the help of a professional team to build out custom campaigns. Wishpond's team can manage the entire marketing automation process from start to finish, at a price point that's affordable for all businesses."




Starting from $49/month

Free trial on the website

yes

Cross-channel engagement

"We offer best-in-class cross-channel marketing solutions

Plan, create, automate and deploy all your customer touchpoints from a single platform — then see and analyze results in real-time. Our technology enables the entire consumer journey from consideration to lifetime loyalty."




No pricing on the website

No trial available on the website

Zaius

Cross-channel engagement; Customer Data Platform

"Zaius brings customer data and campaign execution together in a single platform. With complete control of customer data, B2C marketers are empowered to better understand how their customers shop and power personalized campaigns across channels."




No pricing on the website

No trial available on the website

Quite a list!  The number of solutions, 108, confirms that marketing automation is still in its early stages...  Even though our Digital Predictions for 2019 did not include any reference to consolidation in the martech space, we would be surprised if this would not happen (and Adobe, Twilio, and Urban Airship already started, with their acquisitions of Marketo, SendGrid, and Accengage respectively. We expect to see more deals like this in the near future).

We also made a a list of these companies’ Twitter accounts for you to follow (list on Twitter).  Feel free to subscribe and get all their updates in one place.  

Finally, don't forget to sign up for our newsletter for more updates.

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